Elementary my dear Watson. Get a hat.

More specifically get a hat that fits, and by fits we mean get one that is right for (and will delight) its recipient. The first and most golden rule of marketing is to know your audience. You have to know what they like, and just as importantly what they don’t like. What will suit them and what will they want, and maybe wear?

A perfect example of this was the innovative bike seat covers and wheel reflectors that our clients at the Royal Society of Chemistry dreamed up for their pedal-pushing professors, not to wear, but to utilise, and we’re delighted to say they’ve been using their heads again, but this time with hats of course.

Unless you’re in the Chemistry game the fact that 2019 is the International Year of the Periodic Table may have slipped your notice, but for test-tube wranglers across the globe its 150th birthday is kind of a big deal.

So to celebrate the Royal Chemists commissioned us to make elemental hats; one each for every one of the 118 elements - from Hydrogen to Oganesson - that are the building blocks of all that matters on earth.

We’re eagerly awaiting pictures of the various conferences and parties with auditoriums full of eminent scientists in multi-coloured caps, but we’re sure that they’ll go down a treat. “Ha ha, Professor Bruschev is Moscovium, and Fraulein Schmitt has got Germanium! And look, Dr Clark Kent is wearing Krypton!” The right hats for the right audience, no doubt.

The point is, of course, that if you’ve got a perfect idea for something that will delight your customers, members or conference attendees, we can probably make it for you. Or if you are struggling to think of the right cap-fit-wear-it solution, we’ve got decade(s) of experience in putting our customers’ good names onto everything from bikes to boats and hats to shoes. Tip to toe so to speak, so please do give Georgie and Anna a call.

If (like some of us), you spent more time in Chemistry lessons staring out of the window than at Bunsen burners and Liebig condensers you might have forgotten the wonder and joy of the mother of all charts, here’s a quick guide to a few nice and obscure ones with names inspired by places:,

Seeing red? That'll be Europium.

If you look at a genuine Euro note under ultraviolet light, parts of it should glow red. This light is the luminescence from a phosphor compound containing the lanthanoid metal Europium, which derives its name from the same source as the banknote. Banknote counting machines can detect forgeries from the lack of this element. See, Europe is good for the economy.

Deadly, but handy? That’ll be Americium.

Americium emits deadly radiation - but every home should have some - it’s used in smoke detectors to, er, detect smoke. So protective yet dangerous in more than small doses.

Finders keepers? You’ll need Californium

Californium is used in portable metal detectors, for identifying gold and silver ores, and to detect metal fatigue and stress in aeroplanes. Not really funny, but like its neighbour Einsteinium, it is a toxic radioactive metal, that has no known biological role. Make of that what you will.

And if you still want more, join in with Tom Lehrer’s periodic table singalong. Happy Birthday to Mendelev’s masterpiece.

We can put your good name onto almost anything you can imagine.

Team Clothing + Workwear + Promotional Goods + Corporate Gifts + Stationery