Let’s be honest everyone hates advertising.
Apart from some funny Carling adverts and sexy Levis commercials in the eighties, we all go out of our way to avoid ads. We fast forward and click skip as quickly as we can. They get in the way and annoy us.
But as business people we have to advertise – not just to let our potential customers know we exist, but also to remind our own customers that we have exactly the right, useful thing for them. Stop reminding all of them and they’ll forget you pretty quickly.
So the logical way to bypass advertising is to make yourself useful. Everyone likes useful things so when marketing budgets are so tight, perhaps you should stop thinking about ads on Facebook (do people really want to see you there?) and look for something that actually helps them.
Ask yourself how much you would pay to put your company’s brand on your customer’s desk? And for it to be used every day.
How much would it be worth if they could hold your brand in their hands every day?
How much would it be worth if they never left the house without your name on their keys or on a warm cup of great coffee?
How much would it be worth if they went jogging in your logoed top or if your gift kept them dry in a winter downpour?
For less than the price of an ad in a magazine that most people will flick straight past without noticing, you could have thousands of useful things that went directly into your customers’ hands.
Nobody really knows how many people really ever see digital ads (this is an interesting read), but you can be sure that an umbrella, a shopping bag, a good pen or a classy key-ring will stay in someone’s hands far, far longer than any newspaper or Twitter post.
There’s a not terribly funny but very relevant joke in marketing that there are four golden rules for guaranteed success.
Brand recognition
Brand recognition
Brand recognition
Brand recognition
We believe that we can help you ensure your brand is remembered and recognised better than any digital or print ad. Spend your valuable marketing budgets wisely and ask us how we can help put your brand on something truly useful.